Technology is the new asset

In the old world, people, money, distribution channels, brand, were key assets of large organisations. In today’s world, technology and innovation have become key assets.

Small and nimble is beautiful

When money, human resources and brand were the most important assets, big was beautiful. With technology as a new asset, small and nimble has become powerful. When WhatsApp was acquired for $19bn, it had 50 employees. 

Change is happening faster and faster

New giants are appearing, others are disappearing, at an astonishingly faster pace. In 2007, Nokia dominated the mobile industry with 40% market share – twice its nearest competitor. 2 years later, it had dropped to 10%.

Where we go


Over the last 10 years, the Internet has revolutionized many industries and sectors… From music to books to travel, from outsourcing to yield management to CRM, few sectors have escaped the technological revolution. New business models were born (who imagined that selling ads based on your network of friends would ever make money?), established players died (who still uses Polaroid film?), and more generally consumers adopted totally new behaviors.

In many industries, the signs of changes are already here, but it’s usually difficult for large organizations to adapt to such a fast innovation pace – from Nokia to Kodak, from Blackberry to Blockbuster, examples of huge multinationals that fail to adapt are not difficult to find.

The level of technology and infrastructure has reached such a maturity that many existing models need to be totally re-thought. In the next 10 years, many industries – and in particular finance – will see the emergence of new products, new players and new business models. Our vision is for The Disruptive Group to help drive the emergence of these new models.